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Full review → www.boot.rocks
Hey folks, here's part 8 of my indy dev review of @bootdotdev
Strong brands focus on the customer experience. It’s the cornerstone of what makes Costco, REI, Lego, BeeHiv, Kit, and Supabase memorable.
Being all happy on social media through likes and celebrating customer wins is nice, but real CX design:
- Clearly explains product benefits
- Makes great offers and “asks customers out”
- Makes them smile
- Makes them want to buy again, renew, and tell others
- Gets feedback for new and existing products
- Removes friction across all touchpoints
- Regularly announces changes and upcoming features
- Is resourceful and helpful
- Makes returns and cancellations easy
- Builds great partner relationships
In the 80s, my parents owned the Musketeer Motel right next to Disneyland. They went out of their way to make customers feel welcome and happy, while running a solid business and never compromising on integrity.
They influenced my future jobs when selling helmets to skate shops, home decor to Target, community management for Sustainable Brands, CRM and UX design for MASNYC, and helping various clients.
From my experience as a member, Lane and his team cover the first 8 points above really well.
But in a world awash with many software-mediated relationships, I don’t believe actively requesting feedback and providing a straightforward changelog is enough. To stand out and connect, it’s the human voice that makes their communications special by feeli